Renowned artist Bina Aziz designs the stunning ‘Belleza’ line for illustrious jewellery brand Ghanasingh Be True

logo bina aziz for ghanasingh be true Legendary jewellery brand ‘Ghanasingh Be True’ unveils its new designer collection that epitomises the absolute form of art “Belleza” created by celebrated artist Bina Aziz.

Illustrious jewellery brand ‘Ghanasingh Be True’ is pleased to unveil its new and stunning collection that epitomises the absolute form of art, the “Belleza” line, created by celebrated artist Bina Aziz.

Inimitable in style, innovative in concept and impeccable in craftsmanship, every piece celebrates the amalgamation of art into design. Designed with exquisite stones, the collection is brought together by the birch leaf motif that runs common through each and every piece. Symbolising a new beginning, youth and renewal while retaining purity and strength, the designs stand out and leave a lasting impression in your mind. These are further complemented by the confident strokes of Bina Aziz, who has successfully managed to maintain the synergy between two forms of art and present this decadent collection.

Furthermore, the ultimate piece-de-resistance introduces new dimensions to traditional bridal jewellery. Featuring a stunning combination of rubies, sapphires and diamonds in the birch leaf motif, the piece is a spectacular display of the pure creativity of Bina Aziz.

Say Bina Aziz, “The beauty of a painting is the imperfection and the beauty of a piece of jewellery is its perfection. That’s the only difference between Ghanasingh Be True and Bina Aziz. With this collection, I honour the true blue women. These are those who exude glamour, confidence and pride, while radiating love and compassion. I celebrate the beauty of a woman when she is adorned in jewels, which is a part of the rich cultural heritage of India, like in the Ajanta and Ellora caves. The beautifully sculpted woman in these caves has been my source of inspiration to create something that is pure in vision and form.

Gautam Ghanasingh says, “The Belleza” is a result of the pure creativity. While the birch leaf has a therapeutic and auspicious significance, the motif appears strikingly in each and every piece to create a collection that radiates beauty and elegance. Bina has captured the iconic emotions that make up a woman perfectly in the collection. Be it the grace, the beauty, the elegance or the sophistication, each facet of a woman is clearly and beautifully depicted. The collection upholds our tradition of state-of-the-art craftsmanship, uncompromising style and proves to be the melting pot of design and art. After all, design and art are a celebration of life, emotion and colour and at Ghanasingh Be True, we truly appreciate both.”

The delightful and dramatic pieces are a perfect fit for any occasion and a standout accent to both daytime and evening looks. They will be launched at Ghanasingh Be True’s Hyderabad store
This is Bina’s second collaboration with Ghanasingh Be True, after the first proved to be an absolute sell out. In fact, when it comes down to creating high end customised couture jewellery, Bina Aziz’s forte in interpreting and creating Ghanasingh Be True’s vision is the key strength behind this strong partnership.

About Ghanasingh Be True Jewellery Salon:
Ghanasingh BE TRUE, a brand known for redefining luxury with its innovative and exclusive designs was established in the year 1905. With over a century old legacy, under the guidance of Gautam Ghanasingh the fine jewellery label at Bandra, is renowned for crafting limited edition and exquisite jewellery pieces.

Available At:
Ghanasingh Be True Jewellery Salon
205, Queens Palace
Waterfield Road,
Bandra West
Mumbai – 400050
Contact: Krishaa Ghanasingh
Tel: 022-26435500

Bina Aziz designed an animal inspired collection ‘Call of the Wild’ and finely crafted by Gautam Ghanasingh for Ghanasingh BE TRUE

Designs protected under copyright laws for Ghanasingh BE True

Bina designed a chair specially for the Gold Leafing Studio. Unveiling of the chair.

After a successful solo show around the world, Artist Bina Aziz associated with The Gold Leafing Studio is showcasing her exquisite collection using the purest of all elements “24 carat Gold ” at Mercedes Benz Showroom ( shaman wheels) from 4th August 2012 on-wards. Celebrities Brinda Miller, Arzaan Khambatta, Sanjay Khan & Zarine Khan, Actress Divyanka Tripathi, Actress Mansi Verma, Padmini Kolhapuri , Designer Narendra Kumar Ahmed attended the show on inaugural day to cheer Bina Aziz & Shehzad Khan.

Shehzad Khan, MD, of The Gold Leafing Studio adds,”Using Gold leafing as a contemporary art in paintings is contemporary way of paintings. Gold Leafing is an ancient art and the legacy of leafing as art is coming from ages from the ancient times and the matter of fact it’s just not gold but silver champagne bronze patina and antique leafing caught the eye.”

On her paintings Artist Bina Aziz says, “My latest works comprise of mixed media with gold, silver or bronze leafing…with Calligraphy…a bit of Arabic& Devnagiri scripts, and Egyptian symbols or hieroglyphs which were used by Egyptians and found in Egyptian art, sculpture and architecture.5000 years ago. Gold leafing is also an ancient art form. Renowned artist Gustav Klimt who was a key figure of Vienna’s art scene in the 19th Century used layers of gold leaf and paint in his works which gave his paintings a modern and evocative appearance..’The Kiss’ is one of his masterpieces. I first realized the beauty & versatility of gold or silver leafing when a dear architect friend Tony Ashai suggested I use silver leafing on a piece of furniture I didn’t like..And like magic the piece was completely transformed” She adds more, “My Jesus and ‘Meditation series is my latest with leafing….in art for me the more imperfect the leafing is the more of a challenge for me to create something beautiful. I work around that imperfection–It’s the opposite with the Gold Leafing Studio. They use leafing to its perfection and their perfection in this medium speaks for itself. When Ian Banerjee of Oceania Cruises approached me to show a series of my works I felt privileged to be associated with Mercedes, The Gold Leafing Studio and Oceania Cruises. It’s all about good living and Opulent Lifestyles. I have designed a chair especially for this exhibition which has been executed by The Gold Leafing Studio in my signature style”